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We Decode Competitor Pivots.

Your competitors are hiding their strategy in plain sight. We track the structural website changes they don't want you to notice.

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The Verdict. Not The Noise.

Most tools sell you pixels (they changed a button). We sell you the strategic implication.

CONFIDENTIAL // EYES ONLY
SUBJECT: FIREFLIES.AI DATE: DEC 2025

DETECTED PIVOT: Retreat from "AI Agent" Narrative

AUGUST 2025 (PREVIOUS)
Headline: "Your AI Teammate"

Features: "Agents", "Workflows"
DECEMBER 2025 (CURRENT)
Headline: "#1 AI Notetaker"

Features: "Meeting Notes", "Transcripts"
RIVALSCOOP INTELLIGENCE VERDICT:

Signal: Betting on Commodity Dominance.
They realized "Agent" confuses buyers who just want simple notes. They are pivoting back to the entry-level to win on volume.

>>> STRATEGIC FORK: THEY ABANDONED THE "AGENT" LANE.
OPTION A: FOLLOW THEM (If you sell a tool, simplify your pitch).
OPTION B: ATTACK THEM (If you sell true Autonomy, claim the premium market they just vacated).

The "Keep vs. Kill" Filter

You don't need more data. You need a filter. We discard 90% of changes to send you the 10% that threaten your roadmap.

❌ WE KILL (NOISE)

  • Marketing fluff ("Faster" -> "Better")
  • Menu reorganization
  • Conference banners & webinar popups
  • Holiday greetings
  • Generic "We're Hiring" posts

✅ WE KEEP (SIGNAL)

  • Bundling: Paid features becoming free
  • Pivots: Industry-specific language removal
  • New Wedges: Low-end product launches
  • Pricing: Hidden enterprise tier changes
  • Positioning: "Platform" vs "Point Solution" shifts

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